In response to a 2005 complaint from the Physicians Committee for Responsible Medicine(PCRM), the Federal Trade Commission (FTC) published a letter regarding The National Fluid Milk Processor Promotion Board (and others) advertisements that claimed drinking milk helps with weight-loss.
The letter stated that the FTC had been “advised by USDA staff that the Dairy Board, the Fluid Milk Board, and other affiliated entities that engage in advertising and promotional activities on behalf of the two boards, have determined that the best course of action at this time is to discontinue all advertising and other marketing activities involving weight loss claims until further research provides stronger, more conclusive evidence of an association between dairy consumption and weight loss…”
A lawsuit (still in appeals as of Oct. 31, 2007) was also filed by the PCRM against a number of milk retail companies, including Kraft Foods and General Mills, to prevent them from making milk weight-loss claims.