2015 – US Sales of Dairy Milk Fall as Non-Dairy Milk Sales Rise

“Driven by negative health perceptions, reduced retail prices and exports and a growing number of non-dairy alternatives, the US dairy milk market has declined in recent years, as new research from Mintel reveals that sales of dairy milk decreased 7 percent in 2015 ($17.8 billion) and are projected to drop another 11 percent through 2020. Seen as a better-for-you (BFY) alternative to dairy milk, non-dairy milk offerings continue to see strong growth, with gains of 9 percent in 2015 to reach $1.9 billion.”