Last updated on: 7/10/2013 | Author:

2004 – Milk and Weight Loss Ad Campaign Initiated

In 2004, Dairy Management Inc. and the National Dairy Promotion and Research Board initiated a nationwide advertising campaign with the slogan “3-A-Day. Burn More Fat, Lose Weight.”

The advertising campaign ran television, print and internet advertising claiming that the consumption of 3 servings of milk or other dairy products each day could help with weight loss.