1995 – “Got Milk?” Barbie Released

“CMPB [California Milk Processors Board] and Mattel came out with a limited edition ‘got milk?’ Barbie doll to remind young consumers to drink their milk…

‘[The] partnership with Mattel is the perfect example of the power of ‘got milk?’ to attract and leverage great brands to sell more milk,’ says Jeff Manning, executive director of the CMPB.”