In 1993, the California Milk Processor Board was formed to increase milk consumption. Their first major public success was the creation of the “Got Milk?” advertisement campaign.
In 1995, the “Got Milk?” slogan was registered as a federal trademark by the National Dairy Boards and the “Got Milk?” campaign went national.
“Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history… The Dairy industry spends $150-million annually to support GOT MILK?, including use on those Milk Mustache ads. In addition, the ‘brand’ has become a hot property with over 100 product licensees.”