Last updated on: 1/21/2008 | Author: ProCon.org

Milk Processor Education Program (MilkPEP) Biography

Position:
Pro to the question "Is Drinking Milk Healthy for Humans?"
Reasoning:

“Milk’s role in a nutritious diet has long been established and lauded by the nutrition and science community, including the American Academy of Pediatrics, the American Dietetic Association, the National Institutes of Health, the U.S. Department of Agriculture, the National Osteoporosis Foundation, and many other reputable health organizations.”

“About MilkPEP,” MilkPEP.org, (accessed Sep. 26, 2007)

Theoretical Expertise Ranking:
  Organizations/VIPs/Others
Individuals and organizations that do not fit into the other star categories.
Description:

“MilkPEP is a commodity ‘check-off’ program authorized by an act of Congress in 1990. The act authorized the collection of assessments from milk processors and the formation of a board of directors to manage the program…

There are about 12 check-off programs assisting in promotion for U.S. agricultural products, from cotton to beef.”

“About MilkPEP,” MilkPEP.org (accessed Sep. 26, 2007)

Mission:

“Processors created MilkPEP to help them increase the sales of fluid milk products in the United States…

A key to MilkPEP’s mission is to use its limited funds strategically to reach the audiences that are most likely to drink more milk.”

“About MilkPEP,” MilkPEP.org (accessed Sep. 26, 2007)

Other:
None found