Last updated on: 1/21/2008 | Author: ProCon.org

Harris Interactive Biography

Position:
Not Clearly Pro or Con to the question "Is Drinking Milk Healthy for Humans?"
Reasoning:

“MilkPEP and a related dairy marketing organization, Dairy Management Inc, had developed new scientific knowledge about the weight loss and weight management benefits of milk consumption. This new and exciting benefit was the result of more than eight years of academic and scientific research on a wide variety of strategic subjects. These efforts came together in late 2002 to provide sufficient support for a new, credible, and important consumer message which was creatively translated to: Milk Your Diet – Lose Weight.”

“‘Got Milk?’ From Memorable to Motivational,” Harris Interactive Case Study, 2007

Theoretical Expertise Ranking:
  Organizations/VIPs/Others
Individuals and organizations that do not fit into the other star categories.
Description:

“12th largest market research firm in the U.S., according to the Honomichl Top 50 published in Marketing News on June 15, 2007.”

“About Us,” www.HarrisInteractive.com, (accessed Sep. 26, 2007)

Mission:

“We study people. Specifically, why people make the decisions they do and how our clients can best influence those decisions.”

“About Us,” www.HarrisInteractive.com, (accessed Sep. 26, 2007)

Other:
None found