California Milk Processor Board Biography
- Position:
- Pro to the question "Is Drinking Milk Healthy for Humans?"
- Reasoning:
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“Milk isn’t only a calcium source, it’s a nutritional powerhouse with additional performance enhancing properties like protein and vitamin D. That’s why top athletes drink four to five 8-ounce glasses of milk daily.
Research shows that milk supports muscle protein accretion, as well as being an excellent choice for a long lasting muscle-protecting protein. Plus, milk contains whey — the most common form of protein found in bodybuilding supplements.
Anyone who cares about being active and keeping fit should drink milk. And it’s good to know that low-fat and nonfat milk pack the same nutritional punch as regular milk.”
“Milk: Performance Enhancement Substance,” Got Milk Website (accessed Dec. 13, 2007)
- Description:
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“The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. GOT MILK? gifts and recipes can be viewed at https://www.gotmilk.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.”
“About the CMPB,” www.gotmilk.com (accessed Dec. 13, 2007)
- Mission:
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“[T]o make milk more competitive and increase milk consumption in California.”
“About the CMPB,” www.gotmilk.com (accessed Dec. 13, 2007)
- Other:
- None found
- Quoted in: