“Milk isn’t only a calcium source, it’s a nutritional powerhouse with additional performance enhancing properties like protein and vitamin D. That’s why top athletes drink four to five 8-ounce glasses of milk daily.

Research shows that milk supports muscle protein accretion, as well as being an excellent choice for a long lasting muscle-protecting protein. Plus, milk contains whey — the most common form of protein found in bodybuilding supplements.

Anyone who cares about being active and keeping fit should drink milk. And it’s good to know that low-fat and nonfat milk pack the same nutritional punch as regular milk.”

“The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. GOT MILK? gifts and recipes can be viewed at https://www.gotmilk.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.”

“[T]o make milk more competitive and increase milk consumption in California.”