Last updated on: 1/14/2008 | Author: ProCon.org

California Milk Processor Board Biography

Position:
Pro to the question "Is Drinking Milk Healthy for Humans?"
Reasoning:

“Milk isn’t only a calcium source, it’s a nutritional powerhouse with additional performance enhancing properties like protein and vitamin D. That’s why top athletes drink four to five 8-ounce glasses of milk daily.

Research shows that milk supports muscle protein accretion, as well as being an excellent choice for a long lasting muscle-protecting protein. Plus, milk contains whey — the most common form of protein found in bodybuilding supplements.

Anyone who cares about being active and keeping fit should drink milk. And it’s good to know that low-fat and nonfat milk pack the same nutritional punch as regular milk.”

“Milk: Performance Enhancement Substance,” Got Milk Website (accessed Dec. 13, 2007)

Theoretical Expertise Ranking:
  Organizations/VIPs/Others
Individuals and organizations that do not fit into the other star categories.
Description:

“The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. GOT MILK? gifts and recipes can be viewed at https://www.gotmilk.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.”

“About the CMPB,” www.gotmilk.com (accessed Dec. 13, 2007)

Mission:

“[T]o make milk more competitive and increase milk consumption in California.”

“About the CMPB,” www.gotmilk.com (accessed Dec. 13, 2007)

Other:
None found
Quoted in:
  1. Does Drinking Milk Reduce the Symptoms of PMS?