The National Dairy Council (NDC) stated the following in its 2010 fact sheet "Top Five Reasons to Raise Your Hand for Flavored Milk," available at the Milk Delivers website:

“Flavored milk drinkers consume more milk than exclusively white milk drinkers. Offering flavored low-fat or fat-free milk can help increase milk consumption and boost overall participation in school meal programs…

Flavored milk contains the same nine essential nutrients as white milk and is a healthful alternative to soft drinks.

Low-fat and fat-free flavored milk contains — calcium, potassium, phosphorous, protein, vitamins A, D and B12, riboflavin and niacin (niacin equivalents) — and can help kids meet their calcium recommendations.

Flavored milk drinkers have lower intakes of soft drinks compared to those who do not drink flavored milk…

Flavored milk drinkers do not have higher total fat or calorie intakes than non-milk drinkers.

Children who drink flavored and white milk don’t have higher body mass index (BMI) than those who do not drink milk…

Removing flavored milk from schools has been shown to result in a 62-63 percent reduction in milk consumption by kids in kindergarten through 5th grade, a 50 percent reduction in milk consumption by adolescents in 6th through 8th grades, and a 37 percent reduction in milk consumption in adolescents in 9th through 12th grades.”

Sep. 18, 2007