Jamie Oliver, celebrity chef and nutrition activist, stated the following in his publication "The Hard Facts About Flavored Milk," available at his website (accessed July 12, 2011):

“[F]lavored milk… has no place in schools… Milk is a great source of nutrients for kids, but the flavored varieties have more calories, are highly processed and contain unnecessary sugars and additives which don’t add any nutritional value…

Several studies have shown that drinking sugar-sweetened beverages is linked to obesity and risk for chronic disease; it seems to be the one part of kids’ diets most linked to increased weight.”

July 12, 2011