The Dairy Council of California stated in their article "Dairy - Questions and Answers," published on their website (accessed on Mar. 12, 2007):

“Because flavored milk is a good source of high-quality protein and offers a wide range of essential nutrients including calcium and vitamin D, it is not considered junk food. Milk – both flavored and unflavored – supplies many of the nutrients that children commonly under-consume…

Flavored milk, well liked by children and teens, is one more way to help them meet their recommended three to four calcium servings daily. Flavored 100% milk is a nutritious beverage choice in the context of an overall healthy diet.”

Mar. 12, 2007