Not Clearly Pro or Con to the question "Is Drinking Milk Healthy for Humans?"
"...MilkPEP and a related dairy marketing organization, Dairy Management Inc, had developed new scientific knowledge about the weight loss and weight management benefits of milk consumption. This new and exciting benefit was the result of more than eight years of academic and scientific research on a wide variety of strategic subjects. These efforts came together in late 2002 to provide sufficient support for a new, credible, and important consumer message which was creatively translated to: Milk Your Diet - Lose Weight."
"'Got Milk?' From Memorable to Motivational," Harris Interactive Case Study, 2007